Consumer, Marketing & Accessibility

Building inclusive consumer experiences and responsible marketing doesn't have to slow down your growth teams.

Discover the essential software platforms, automated tools, and professional resources designed to help organizations create accessible experiences, responsible marketing campaigns, and consumer-first digital journeys.

A black geometric abstract shape on a teal background.

OneTrust

Best for Enterprise Consumer Compliance

Centralizes privacy, consent, preference, and consumer-rights management.
Helps organizations manage regulatory requirements across multiple markets.
Supports responsible data use throughout the customer journey.

Close-up of a colorful, curved line design with blue, purple, and white colors on a white background.

UserWay

Best for Website Accessibility

Accessibility tools designed to help websites better support people with disabilities.
Automated scanning and monitoring can identify potential accessibility issues.
Provides accessibility features and resources for digital teams.

Abstract geometric pattern with white oval shapes on a purple background.

AudioEye

Best for Digital Accessibility

Automated accessibility technology for websites and digital experiences.
Helps teams identify and address common accessibility barriers.
Provides monitoring and reporting capabilities for ongoing accessibility programs.

Consumer, Marketing & Accessibility brings together the practices, technologies, and standards organizations use to create responsible, inclusive, and consumer-focused experiences.
This includes areas such as accessible websites and applications, inclusive marketing, advertising transparency, consumer rights, consent and preference management, digital communications, and responsible customer engagement.
For organizations operating across multiple markets, these requirements can span legal, marketing, product, design, engineering, and customer-experience teams.
Accessibility helps ensure that people with different abilities can understand, navigate, and interact with digital content and services.
For marketing teams, accessibility can affect everything from websites and landing pages to email campaigns, advertisements, videos, social content, and online purchasing experiences.
Common considerations include:
- Accessible navigation and page structure
- Sufficient color contrast
- Keyboard accessibility
- Alternative text for meaningful images
- Captions and transcripts for multimedia
- Clear and understandable content
- Accessible forms and calls to action
- Compatibility with assistive technologies
Building accessibility into the marketing workflow early can reduce remediation work while creating a more inclusive consumer experience.
Responsible marketing starts with understanding the consumer and being transparent about how products, services, advertising, and personal information are used.
Organizations commonly establish processes around:
- Consent & preferences — giving consumers meaningful choices about communications and data use.
- Advertising transparency — clearly distinguishing advertising, sponsorships, and promotional content.
- Inclusive marketing — representing and designing for a broad range of consumers.
- Consumer communications — making email, SMS, websites, and other communications accessible.
- Claims & substantiation — ensuring marketing claims are accurate and appropriately supported.
- Data practices — coordinating marketing activities with applicable privacy and consumer-protection requirements.